Fashion, pronounced mo-tha.
Cypriots are fashion victims to appease the Gods in their relentless pursuit of the highly-priced, brand-named material proof that they have finally "arrived".
The concepts of the fachimenos, zoppo, spidi and foridon among others are clear evidence of a struggle for external validation that begins well before puberty and ends only in the grave, usually under a cumbersome marble mausoleum that would be in bad taste even in Hollywood.
Markes (Armani, Chanel etc.) are not so much worn as flaunted and, conveniently for the tourist, are available freely as forgeries all over the island.
Indeed, as the joke maintains, there is nowadays only one way to tickle a Cypriot girl.
You stroke her gently under the chin and say Gucci, Gucci, Gucci